http://infectiousdigital.com/blog Intelligent, Real-Time Online Display Advertising Mon, 12 Dec 2011 17:31:21 +0000 http://backend.userland.com/rss092 en Harley Norrgren studied Statistics at University College London and after a two year tenure is currently heading up Infectious Media’s Analytics Team. Being with Infectious throughout their entire working relationship with RTB he’s had the opportunity to watch the space develop since the start of RTB’s European adoption. If you’re spending ... http://infectiousdigital.com/blog/measuring-brand-activity-through-rtb/ Rocco de Filippis is an intern on the client services team.  Rocco studied Behavioural Economics at University of Maastricht and the Sapienza University in Rome.  He spends much of his working day at Infectious Media analysing and optimising campaign performance. As other forms of online advertising develop, the role and effectiveness ... http://infectiousdigital.com/blog/making-the-case-for-banners/ Rachael Morris is an Account Analyst at Infectious Media working on campaigns for clients in the telecommunications, technology, retail and travel sectors. In her day-to-day role, Rachael analyses large amounts of data and ensures campaigns meet their targets. Here she discusses issues around data privacy, recently brought into ... http://infectiousdigital.com/blog/striking-the-consent-balance/ Hashmi Parmar is an Account Analyst at Infectious Media, responsible for strategy, set up and the day-to-day delivery and optimisation of client campaigns. Here she talks through some of her best practice guidelines around 'network' builds and optimisation. In a business revolved around display advertising, one of the essential parts of ... http://infectiousdigital.com/blog/the-antisocial-network/ Harley Norrgren studied Statistics at University College London and after a two year tenure is currently heading up Infectious Media’s Analytics Team. Being with Infectious throughout their entire working relationship with RTB he’s had the opportunity to watch the space develop since the start of RTB’s European adoption. Regardless of what ... http://infectiousdigital.com/blog/data-driven-attribution/ Attribution is a massive issue right now and there are a number of innovative technology solutions that have been developed to give advertisers the ability to understand how different channels interact with each other. These solutions tend to focus on attributing value to impressions and clicks (interactions) further up the ... http://infectiousdigital.com/blog/measurement-the-elephant-in-the-attribution-room/ There’s something happening at Facebook.  Almost under the radar it seems that they have established one of the strongest online advertising platforms available which is disrupting the established digital media buying landscape.  A simplistic view of digital media buying is that there are two very clear disciplines, ‘search’ and ‘display.’  ... http://infectiousdigital.com/blog/the-third-channel/ There's been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition - Invite Media. The announcement this week that Google has announced a partnership with Omnicom to build them a global trading desk in return for 'millions of dollars in ... http://infectiousdigital.com/blog/googles-plans-for-display-market-dominance/ Picture the scene. It’s 2004 and Scott Ferber, one of the founders of Advertising.com, is giving one of his inspirational companywide speeches via WebEx. The slide is showing “Ad.com 2.0” when Ferber delivers his vision: “We want to be the eBay of online advertising!” He went on to explain about how ... http://infectiousdigital.com/blog/the-rtb-difference/ Martin wrote an interesting piece recently for AdExchanger on the European 3rd party data market. http://infectiousdigital.com/blog/martin-kelly-on-the-european-3rd-party-data-market/