http://infectiousdigital.com/blog The Art and Science of Digital Media Sat, 31 Jul 2010 12:18:51 +0000 http://backend.userland.com/rss092 en There’s something happening at Facebook.  Almost under the radar it seems that they have established one of the strongest online advertising platforms available which is disrupting the established digital media buying landscape.  A simplistic view of digital media buying is that there are two very clear disciplines, ‘search’ and ‘display.’  ... http://infectiousdigital.com/blog/the-third-channel/ There's been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition - Invite Media. The announcement this week that Google has announced a partnership with Omnicom to build them a global trading desk in return for 'millions of dollars in ... http://infectiousdigital.com/blog/googles-plans-for-display-market-dominance/ Picture the scene. It’s 2004 and Scott Ferber, one of the founders of Advertising.com, is giving one of his inspirational companywide speeches via WebEx. The slide is showing “Ad.com 2.0” when Ferber delivers his vision: “We want to be the eBay of online advertising!” He went on to explain about how ... http://infectiousdigital.com/blog/the-rtb-difference/ Martin wrote an interesting piece recently for AdExchanger on the European 3rd party data market. http://infectiousdigital.com/blog/martin-kelly-on-the-european-3rd-party-data-market/ On a recent trip to New York, Infectious Media met with Adexchanger amongst others to chat about the exchange space.  The sector is growing rapidly in the UK at the moment, with advertisers, agencies and publishers all showing a real appetite to grow their involvement. One of the biggest differences that ... http://infectiousdigital.com/blog/twopublishers/ As technology and data shape the next wave of digital media buying, the need to approach the entire process from a statistical mindset is growing in importance. In the not too distant future it won’t be surprising for a day in the life of a digital media buyer (or trader ... http://infectiousdigital.com/blog/lies-damned-lies/ There's an article on Business Insider today which in turn quotes a great Business Week article from 2000 that insightfully asked 'How will Google ever make money?' The crux of the article is this: 'The company's adamant refusal to use banner or other graphical ads eliminates what is the most lucrative income ... http://infectiousdigital.com/blog/whats-next-for-google/ I like data. It has stood me in good stead in this industry as I'm sure it has many others. Our campaigns produce tons of the stuff and increasingly agencies are reliant on companies that process and present this data to push our thinking forward such as Atlas and Doubleclick. But ... http://infectiousdigital.com/blog/binary-planning/